Advertising, Communications & Copyright
Advertising, Communications & Copyright

Are you a suit or a creative working in advertising or communications? Have you always wondered about the difference between copywriting and copyright? Then this book is for you.

This book takes you through the fundamentals of copyright for people working in advertising and communications, including:

  • What does copyright protect?
  • Who owns copyright?
  • How to protect your copyright
  • Copyright clearance processes
  • Managing risks
It also covers issues around using new communications platforms such as:
  • Social media
  • User generated content
  • Brand supported piracy

Complete with practical tips, this book is a must for advertising and digital agencies, graphic and industrial designers, copywriters, stock photography houses, as well as marketing and communications professionals.

RRP $50
Your price: 50.00
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FieldSet
Author
Fiona Phillips and Naomi Messenger
Publication date
Dec 2014
No. of pages
68
ISBN
978-1-875833-03-0
Table of contents