We provide a practical overview of copyright law as it applies to the advertising industry. Although we look primarily to the copyright concerns of an advertising agency, freelance artists, songwriters and independent production houses may also find that the issues discussed here are relevant to their own business activities. Further, as it becomes increasingly clear that copyright in advertising materials can be a valuable asset, agencies, subcontractors and clients may decide to review their copyright policies in relation to specially created material. In order to facilitate this review from an informed position, we outline the relevant copyright issues which arise when work is created for a particular project.

42 pages (A4 format) + updating supplement (9 pages)

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