Authentic Design Alliance

Founded in 2010, the Authentic Design Alliance relaunched at VIVID Sydney in May 2016, with a new team and new program.
ADA believes design theft should be criminalised in Australia in-line with legislation recently introduced in Europe and Britain.

It advocates for extended design protection for furniture and lighting designers per the EU / UK  – inclusive of a 2 year grace period from the time of creation until the design must be registered; an extended design registration period (currently 5+5 years in AU should be minimum 25 years); and that automatic copyright be granted for furniture and lighting designs.